FORMIA celebrates 20 years of curating meaningful moments with a refreshed website, evolved corporate identity and accelerated focus on sustainability

FORMIA, the leading international airline amenity and hospitality specialist celebrates two decades of serving the airline industry with exclusive, consciously designed, tailor-made concepts, in collaboration with over 50 airline customers and over 130 brand partners.

From early roots in Scandinavia to establishing headquarters in Asia, FORMIA has expanded over the last two decades across Asia, the Middle East, Europe, North America and Latin America. Today, with offices in Hong Kong, Shanghai, Bangkok, Dubai and New York, as well as representation in many other key cities, FORMIA is a truly global company and the industry leader.

To mark this milestone anniversary, the amenities supplier has revealed a fresh identity and a brand-new website, showcasing their expertise in airline amenity kits, cosmetics and comfort items, a trailblazing trend research and analysis platform, and the unique, human-centred approach from FORMIA’s diverse global team, driven by their passion to add value to the passenger experience.

The new website forms part of a wider rollout of FORMIA’s refreshed brand identity, which was developed to reflect the changing world and evolutions in passenger needs and requirements, and to articulate a renewed purpose to their airline customers, brand partners, suppliers and the end consumer.

“Curating meaningful moments” is FORMIA’s new purpose, and was developed from their belief that ultimately it is all about the passenger’s experience. By designing concepts that inspire and delight travellers, through expert curation and meaningful partnerships, FORMIA ensures travellers receive responsibly curated products and experiences that will inspire time and again.

This purpose to curate meaningful moments is evident in FORMIA’s accelerated and highly focused path to sustainability, which is brought to life with a dedicated sustainability section on the new website. FORMIA has committed to transforming the entire business to be truly sustainable, and together with REBEL, experts in quantifying environmental impact, they are driving a reduction in FORMIA’s carbon footprint through focused initiatives and measures, including the increased usage of sustainable materials, collaborating with sustainable brands and introducing circular solutions.

FORMIA’s goal is to become a net-zero carbon company by 2030 and have already begun to offer net-zero carbon amenity kits.

This is just the start of FORMIA’s sustainability journey and they will continue to invest in innovations and improvements to drive these sustainability targets and to provide further added value and inspiration for airline customers, partners, and the end consumer.

View the new website, refreshed identity, and find out more on FORMIA’s path to net-zero carbon atwww.formia.com.

Roland Grohmann, CEO & Managing Partner of FORMIA, said:

“We are thrilled to celebrate this milestone anniversary and are immensely proud of the past twenty years of curating meaningful moments for millions of passengers worldwide.

As we look to the future, our focus is on continuously serving our airline customers in the most relevant and valuable way possible, and ultimately, to drive positive change for our planet and our communities through tangible, responsible improvements and solutions which pave the way forward for our industry.”

NOTES TO EDITORS

About FORMIA

FORMIA is a global leader in the travel industry offering tailor-made, premium guest and in-flight service amenities, including kits, bags, cosmetics and a full range of comfort items. Over the past two decades, FORMIA has forged a distinctive design approach founded on quality and exceptional innovation which is testament to the company’s unique product expertise. In partnership with the world’s leading airlines and brands in luxury, travel, lifestyle and well-being, FORMIA focuses on identifying the most relevant strategic fit, enabling the brand to optimize its visibility and impact while adding significant value to the airlines’ proposition.