FORMIA introduces luxurious Korean Air x GRAFF amenity kits for First and Prestige Classes

FORMIA, the global leader in international airline amenities, is proud to announce the launch of an exquisite new collection of amenity kits for Korean Air's First and Prestige (Business) Class passengers in collaboration with British fine gemstones and jewellery brand, Graff. This exceptional collection brings together the timeless elegance of Graff and the unparalleled hospitality of Korean Air, offering passengers a luxurious inflight experience.

As part of its broader commitment to enhancing the passenger journey, the airline has introduced a new corporate identity that’s reflected onboard through an elevated cabin experience that blends contemporary design with timeless sophistication. The new amenity kits are an integral element of this vision, reflecting the airline's dedication to thoughtful refinements that enhance comfort and create a seamless, elevated travel experience.

The House of Graff is renowned for its exceptional craftsmanship and devotion to beauty for over half a century, creating some of the world's finest and rarest jewels, including an exquisite fragrance inspired by the Lesedi La Rona diamond. This partnership embodies Graff's commitment to timeless beauty, with amenity kits and fragrances designed to bring the world of Graff to Korean Air's passengers.

The kits feature sleek, elegant designs in classic navy, with gender-specific options for First Class passengers and a refined unisex offering for Business Class. Inside, passengers will discover a curated selection of Graff skincare products, including a nourishing hand cream, lip balm, facial mist, and a mesmerising Graff eau de parfum and eau de toilette. Each fragrance is crafted with precious ingredients sourced from around the world, drawing inspiration from the illustrious beauty of Graff's exceptional gemstones.

In line with Korean Air's focus on passenger well-being, these high-quality amenities have been specially selected to keep travellers feeling refreshed and moisturised throughout their journey. Recognising the importance of self-care in the air, the airline ensures that every aspect of the inflight experience contributes to a sense of relaxation and indulgence. Each amenity kit is a timeless keepsake, allowing passengers to take home a piece of Graff's timeless elegance long after their flight.

This partnership embodies Graff's commitment to timeless beauty, with amenity kits designed to bring the fabulous world of Graff to the airline’s passengers.

Roland Grohmann, CEO & Managing Partner at FORMIA, said:

"FORMIA is honoured to partner with Korean Air and Graff to introduce this exceptional collection of amenity kits. This collaboration represents a perfect blend of luxury, craftsmanship, and innovation, and we are proud to bring Graff's unparalleled elegance to the airline’s passengers. These kits are designed to create unforgettable experiences in the air and beyond."

NOTES TO EDITORS

About Korean Air

Serving the world for more than 55 years, Korean Air is one of the world's top 20 airlines, carrying more than 27 million passengers in 2019, pre-COVID. With its global hub at Incheon International Airport (ICN), the airline serves 116 cities in 40 countries on five continents with a modern fleet of 161 aircraft and over 20,000 professional employees.

Korean Air's outstanding performance and commitment to the highest level of safety and customer service has widely been recognized. The airline has been granted numerous awards including a 5-star airline rating from Skytrax as well as Air Transport World’s Airline of the Year and Cargo Operator of the Year awards.Korean Air is a founding member of the SkyTeam airline alliance, and has grown into one of the largest transpacific airlines through its joint venture with Delta Air Lines.

For more information about Korean Air, please visit www.koreanair.com, Korean Air Newsroom,facebook.com/KoreanAir, instagram.com/KoreanAirworld and Twitter@KoreanAir_KE.

About Graff

The House of Graff is a world-leading modern Maison of exquisite jewels conjured from exceptional diamonds and precious coloured gemstones of extraordinary beauty and rarity. Graff has revolutionised the diamond industry, acquiring and fashioning some of the world's most valuable diamonds, including the breathtaking Lesedi La Rona—the largest, highest colour, highest clarity diamond ever certified by the GIA. With a relentless pursuit of perfection, Graff's creations are a testament to unparalleled craftsmanship, beauty, and innovation. From exquisite diamonds to luxurious fragrances, Graff continues to inspire and captivate.

About FORMIA

FORMIA is a global leader in the travel amenity industry, offering tailor-made, premium, and sustainable airline amenity concepts with the highest perceived value. FORMIA's diverse, global brand portfolio allows for bespoke solutions, including first-on-board offerings. FORMIA curates meaningful products and experiences that will remain with travellers during their journey and long after.