FORMIA Announces Executive Leadership Transition

FORMIA, the global market leader in the airline amenities and comfort items sector, today announces an executive leadership transition. This move reflects Co-Founder and CEO Roland Grohmann’s transition into a Board Chairman role and the appointment of Wilbert de Louw as Co-Chief Executive Officer, effective 1 September 2025.

This initiates a structured handover period that will conclude in Q2 2026 when Wilbert de Louw assumes full leadership responsibilities as CEO. Roland Grohmann will serve as a Chairman and remains major shareholder providing strategic guidance and governance.

For more than two decades, FORMIA has partnered with the world’s leading airlines and brands to deliver excellence, innovation, and sustainable solutions that elevate the airline passenger journey.

“The appointment of Wilbert marks the beginning of an exciting next chapter in FORMIA’s growth journey. Wilbert’s leadership will ensure the continuation of this legacy while maintaining the company’s focus on customer and brand centric value creation in the airline amenities and comfort items sector,” says Roland Grohmann.

Wilbert brings extensive expertise across airline catering, and the F&B hospitality industry. As founder and CEO of Foodcase International, he built a global provider of inflight food solutions, partnering with many of the same airlines FORMIA proudly serves today.

“Wilbert’s entrepreneurial spirit, passion, and customer-first mindset make him the ideal person to lead FORMIA into the future,” says Roland Grohmann. “His values resonate deeply with our culture, and I am confident our team and partners will continue to thrive under his leadership.”

Based at FORMIA’s Hong Kong headquarters, Wilbert will actively engage with key global markets and partners. His leadership will further strengthen FORMIA’s ability to create value-driven branded amenity and comfort concepts with airlines and partners worldwide.

“I am honoured to join FORMIA at such a pivotal moment,” says Wilbert de Louw. “Roland and the team have built an incredible legacy of innovation and partnership. I look forward to working with him, the talented team and partners to enhance the passenger journey and shape the next phase of growth together.”

With this leadership transition, the company reaffirms its mission to inspire, connect, and deliver products and concepts that delight airline travellers worldwide.

ABOUT FORMIA

FORMIA is the global leader in branded passenger amenity kits and comfort items, offering tailor-made inflight service products, including amenity kits, cosmetics, sleepwear, bedding, and KiDCURATE—a new dedicated category for young travellers. For over 20 years, FORMIA has pioneered brand collaborations in the airline space, partnering with the world's leading airlines and consumer brands across luxury, travel, lifestyle, and well-being. With a distinctive design approach, a commitment to sustainability, and deep operational expertise, FORMIA creates thoughtful, high-impact passenger experiences that enhance every journey. Learn more at www.formia.com.

For media inquiries or further information, please contact: marketing@formia.com