FORMIA Continues Meaningful Collaboration With Japan Airlines and HERALBONY For First Class Kits

FORMIA, the international airline amenity specialist, has introduced new First Class amenity kits for Japan Airlines (JAL) together with HERALBONY.

JAL’s continued collaboration with HERALBONY began with last year’s introduction of the partnership for the airline’s Business Class kits, and has since expanded to initiatives across the customer journey, including coffee cups in the First Class lounge and printed sleeves for inflight meal boxes.

The beautiful new First Class kits highlight the talents of two artists: Yukihito Okabe, whose unique artwork features vibrant colours and strong touches from molded crayon shavings, and Yu Takada, a taiko drummer and dancer whose rich sensitivity and imagination is expressed across his artworks.

A truly meaningful extended collaboration between JAL and Heralbony, facilitated by FORMIA, which aspires to overcome perceptions and prejudgements of disabilities and to introduce a whole new culture to the world through remarkable art!

Masaharu Iwamoto, Vice President, Product & Services Development Department, Customer Experience Division at Japan Airlines said:

“JAL is proud of our continued meaningful partnership with HERALBONY and FORMIA and we are delighted to introduce these unique new kits for our First Class guests. With this extended collaboration, we aim to showcase the talents and stories of further diverse artists to the world!”

FORMIA’s CEO & Managing Partner Roland Grohmann commented:

“We are honoured to continue our collaboration with Japan Airlines and HERALBONY for these beautifully expressive First Class kits. Each kit is a remarkable piece of artwork which tells an inspiring story, and we hope JAL’s passengers will be delighted and will treasure these long after the journey.”

NOTES TO EDITORS

ABOUT JAPAN AIRLINES

Japan Airlines (JAL), is a member of the oneworld® Alliance. The airline operates a fleet of 225 aircraft and together with other JAL Group and partner airlines, JAL offers an extensive domestic and international network that serves 376 airports across 64 countries/regions. The airline has received numerous accolades for its exceptional service, including being recognized as a certified 5-Star Airline by Skytrax and being awarded the prestigious "World Class" Airline title by APEX, the Airline Passenger Experience Association.

ABOUT HERALBONY

HERALBONY is a brand working with artists with cognitive disabilities under the mission of “Radiate Your Color.” We manage the copyrights of more than 2,000 art pieces created by these artists and incorporate them into various business domains. We provide a sustainable business platform for the artists, facilitating many collaborations with enterprises, and the artists receive royalties when their art is used.

By showcasing their unique expressions through art and design, we aim to change people’s negative perspectives towards ‘disability’ and create a society where everyone’s ‘differences’ are celebrated.

ABOUT FORMIA

FORMIA is a global leader in the travel amenity industry offering tailor-made, premium and sustainable airline amenity concepts with the highest perceived value. FORMIA’s diverse, global brand portfolio allows for bespoke solutions, including first-on-board offerings. FORMIA curates meaningful products and experiences that will remain with travellers during their journey and long after.

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