FORMIA expands its product range with new comfort items

At WTCE 2025 this April, FORMIA will unveil its latest advancements across its branded passenger comfort textiles and bedding product categories—enhancing inflight comfort and customer experience. Recognised globally for delivering exceptional brand collaborations and industry-first concepts in the airline amenity kit space, FORMIA is bringing its expertise to a growing range of branded comfort products. This includes duvets, day blankets, duvet bags, pillowcases, pillows, sleepwear, and mattresses—seamlessly integrating premium brands into more of the inflight experience.

“We’re excited to introduce new innovations in passenger inflight comfort, seamlessly integrating premium brands to elevate the passenger experience—delivering greater distinction and value to every journey.”

Roland Grohmann, CEO & Managing Partner

SETTING THE STAGE Over the past year, FORMIA has significantly expanded its branded textiles program, introducing more partnerships and strengthening its dedicated in-house team specialising in comfort-focused design. FORMIA’s comprehensive supply chain allows airlines to source and deliver products from various locations worldwide, providing airlines greater flexibility in bringing premium comfort to their passengers.

A STRONG START

FORMIA debuted its branded textiles range at WTCE 2024 in Hamburg, Germany, where it received strong market interest and industry recognition, including a Travel Plus Award for FORMIA’s customer Saudia Airlines’ First Class Sleepersuit. Since then, the collection has grown with the introduction of new bedding solutions and more brand partnerships.

“In many conversations over the course of the past few years, we’ve consistently heard from our customers that they’d like to see crossover opportunities into the branded sleepwear, loungewear and bedding categories. We see this expansion as an opportunity to bring never-before-seen collaborations to life and add further value to our customer relationships.”

Niklas Sandor, Chief Commercial Officer

CUSTOMER SUCCESS FORMIA is the recognised market leader in quality inflight amenities and comfort items thanks to its unwavering commitment to customers, bespoke approach to brand collaborations, and operational reliability. FORMIA is known for its unrivalled brand portfolio, creating meaningful partnerships that turn traveller touchpoints into memorable moments, and now looks forward to extending the airline and brand partnerships even further through more new product categories.

At WTCE 2025 this April, FORMIA will unveil even more advancements across branded textiles, bedding, and beyond, further cementing its leadership in high value branded inflight amenity and comfort solutions.

ABOUT FORMIA FORMIA is a global leader in the travel industry offering tailor-made, premium and in-flight service guest amenities and comfort items, including kits, cosmetics, sleepwear, and bedding. For over 20 years, FORMIA has forged a distinctive design approach founded on quality and exceptional innovation, partnering with the world’s leading airlines and brands in luxury, travel, lifestyle and well-being. FORMIA focuses on strategic fit, enabling the brand to optimise its visibility and impact while adding significant value to its airline customers and their passengers – all through the lens of sustainability. FORMIA has offices in Hong Kong, New York, Dubai, Shanghai, Bangkok, and Mexico City.