19 February 2025
FORMIA Facilitates EVA Air Collaboration With Iconic Outdoor Brand, Hunter For Premium Economy Amenity Kits
EVA Air is dedicated to providing an exceptional Premium Economy Class service and continuously collaborates with world renowned brands to deliver an elevated travel experience to all passengers.
We have unveiled the latest collection of amenity kits for long-haul Premium Economy guests in collaboration with Hunter, the iconic British brand famous for the globally recognised Original Wellington Boot.
Hunter has built on its heritage, expanding its collection to outerwear, bags and now collaborates with airlines on amenity kits, with function and meticulous performance driven design always at the forefront.
Blending function with style, the new amenity kits have been crafted from recycled materials and each bag features an adjustable and detachable cross body strap, designed for passengers to use long beyond the flight and incorporate into their daily lives.
Inside, guests will find a soothing Hunter branded body cream and lip balm, an eye mask made from recycled PET and consciously prepared travel essentials including a dental kit and earplugs wrapped in FSC certified kraft paper packaging.
FORMIA’s CEO & Managing Partner Roland Grohmann commented:
“FORMIA is excited to facilitate this collaboration between EVA Air and the iconic Hunter brand. Every Premium Economy guest can now take home their own Hunter branded bag and travel essentials that have been thoughtfully designed with sustainability, functionality and style in mind.”
NOTES TO EDITORS
ABOUT EVA AIR
EVA Air made its maiden flight on July 1, 1991, and has since grown into a global airline, connecting Asia and Mainland China to Europe, North America and Oceania and links more than 60 major business and tourist destinations. As a SKYTRAX 5-star airline, EVA Air is committed to the ongoing pursuit of excellence in customer satisfaction and in-flight amenities.
https://www.evaair.com/en-tw/index.html
ABOUT HUNTER At the heart of the brand lies the Original Wellington Boot. First introduced in 1956, the globally recognized boot stands as a testament to our commitment to excellence. Hunter has built on its heritage, expanding the footwear collection to outerwear, bags and accessories. Embracing both rural and urban settings, our function-driven pieces are meticulously designed for outside performance, always seamlessly blending function with style.
ABOUT FORMIA FORMIA is a global leader in the travel amenity industry offering tailor-made, premium and sustainable airline amenity concepts with the highest perceived value. FORMIA’s diverse, global brand portfolio allows for bespoke solutions, including first-on-board offerings. FORMIA curates meaningful products and experiences that will remain with travellers during their journey and long after.
-ENDS-
FROM THE JOURNAL