FORMIA facilitates exclusive first time onboard partnerships for China Airlines with Moschino and Roots

FORMIA, the international airline amenity specialist, introduces two exclusive amenity kit collections for China Airlines with first time onboard brands: a sleek offering for Premium Business Class in collaboration with Italian fashion house, Moschino and a consciously designed Premium Economy long haul kit with Canadian outdoor brand, Roots.

The luxurious Moschino bags are presented in the chic French blue and sophisticated dark grey hues with the iconic Moschino branding debossed in gold on each pouch, complete with a slinky detachable wrist strap.

Inside, passengers will find a selection of colour coordinated travel treats including a silky soft premium eye mask made from recycled PET fabrics and a Moschino branded recycled faux leather luggage tag to take home.

For Premium Economy, the brand Roots are on a mission to inspire the world to experience everyday adventures with comfort and style, and the new amenity kit does exactly that.

With a striking design featuring the brand’s signature red stripe, the compact pouch perfectly carries the everyday essentials for travellers.

To complement this special collaboration with Moschino and Roots, China Airlines has partnered with one of the fastest growing beauty brands in the world to offer a few of their best-selling products, including their iconic Moroccanoil Treatment.

Sustainability is front of mind throughout with recycled faux leather pouches, skincare tubes made from post-consumer recycled plastic, the dental set pouch from FSC wax paper and an FSC kraft paper ear plug case.

FORMIA’s CEO & Managing Partner, Roland Grohmann commented:

“FORMIA is thrilled to partner with China Airlines to introduce two fantastic, exclusive brands onboard for the first time. The Moschino and Roots kits are sure to delight passengers, with an elevated environmentally responsible offering which gives each passenger their own story to tell.”

NOTES TO EDITORS

ABOUT CHINA AIRLINES

China Airlines, the Taiwan-based carrier established in 1959, counts more than 10,000 employees worldwide and operates a fleet of 107 aircraft. A longstanding supporter of environmental and socio-economic development, China Airlines embraces corporate sustainability and strives to provide every traveler with an enjoyable flying experience, aiming to "become the preferred airlines in Taiwan."

China Airlines is one of 19 carriers that make up the SkyTeam Alliance, giving passengers access to an extensive global network of more than 10,770 daily flights to 1,050 destinations in 166 countries. China Airlines promotes a safe, high-quality flying experience, as well as eco-friendly, innovative and attentive services. We strive to provide travelers with the perfect journey and consignors with a reliable, convenient transportation service.

Major domestic and overseas awards received by China Airlines in recent years include: being listed in the Dow Jones Sustainability Emerging Markets Index, the most authoritative international sustainability index for eight consecutive years. China Airlines was recognized with the top “Giant Thumb Award” at the National Enterprise Environmental Protection Awards. The airline has consecutively won the “Taiwan Corporate Sustainability Award”, the “Global Corporate Sustainability Award”, and was selected for the “FTSE4Good Emerging Index” and “FTSE4Good TIP Taiwan ESG Index”. China Airlines has been awarded the “Golden Flyer Award”, the top award in Taiwan's civil aviation industry, was named the “Best Airline in North Asia” by Global Traveler magazine, was voted the Travellers Choice Major Airline Asia on TripAdvisor, and was rated a “Five Star Major Airline” at the APEX awards.

ABOUT MOSCHINO

Moschino is a storied Italian fashion house known for its imaginative and ironic approach to design. Founded in Milan in 1983 by Franco Moschino, it is recognized worldwide for its unique blend of high fashion and humor. 2023 marked the brand’s 40th anniversary.

ABOUT ROOTS

Roots are a premium outdoor lifestyle brand founded in Toronto, Canada in 1973, and inspired by the nearby wilderness of Algonquin Provincial Park.

The brand embodies a comfortable cabin-meets-city style, made for your everyday adventures no matter where you're headed next.

ABOUT FORMIA FORMIA is a global leader in the travel amenity industry offering tailor-made, premium and sustainable airline amenity concepts with the highest perceived value. FORMIA’s diverse, global brand portfolio allows for bespoke solutions, including first-on-board offerings. FORMIA curates meaningful products and experiences that will remain with travellers during their journey and long after.