FORMIA introduces meaningful & socially responsible amenity kits for Japan Airlines

FORMIA, the international airline amenity specialist, has introduced a meaningful new collection of amenity kits for Japan Airlines’ (JAL) Business Class passengers as part of the airline’s Airbus A350-1000 aircraft and cabin interiors launch.

The unique collection, features the artwork of artists from the welfare experimental company, Heralbony, whose mission to “Unleash Your Exceptionality”, empowers local artists with intellectual disabilities to thrive through creating beautiful and meaningful art.

Together with Heralbony, JAL aims to change the perception of disabilities and realize a society where diverse individuals can live true to themselves.

Japan Airlines’ collaboration with Heralbony has expanded into tableware designs for their First Class lounges and printed sleeves for inflight meal boxes, resulting in a thoughtfully curated collection of extended products which have provided a platform for these artists to showcase their talents to the world.

Masaharu Iwamoto, Vice President, Product & services Development Department, Customer Experience Division at Japan Airlines said:

“JAL is delighted to partner with Heralbony and FORMIA to create this responsible and thoughtful collection of amenity kits for Business Class. Our aim is to create new ways for passengers to experience diverse perspectives through the exposure to remarkable art while traveling with JAL.”

FORMIA’s CEO & Managing Partner, Roland Grohmann commented:

“FORMIA is proud to introduce these very special amenity kits for JAL with welfare experimental company, Heralbony, and to support their shared mission to drive positive social change. We hope passengers are truly delighted with these meaningful kits which highlight the talents of Japan’s diverse and unique artists.”

NOTES TO EDITORS

ABOUT JAPAN AIRLINES

Japan Airlines (JAL), is a member of the oneworld® Alliance. The airline operates a fleet of 225 aircraft and together with other JAL Group and partner airlines, JAL offers an extensive domestic and international network that serves 376 airports across 64 countries/regions. The airline has received numerous accolades for its exceptional service, including being recognized as a certified 5-Star Airline by Skytrax and being awarded the prestigious "World Class" Airline title by APEX, the Airline Passenger Experience Association.

ABOUT HERALBONY

Inspired by their older brother Shota, who has autism, Heralbony was founded by the Matsuda twins, Takaya and Fumito, in 2018.

Heralbony as a welfare experimental company with a mission to “Unleash Your Exceptionality,” aims to change the perception of disabilities and realize a society where eight billion diverse individuals can live true to themselves through various businesses.

ABOUT FORMIA

FORMIA is a global leader in the travel amenity industry offering tailor-made, premium and sustainable airline amenity concepts with the highest perceived value. FORMIA’s diverse, global brand portfolio allows for bespoke solutions, including first-on-board offerings. FORMIA curates meaningful products and experiences that will remain with travellers during their journey and long after.