06 March 2026
STARLUX Airlines introduces Paul Smith Business Class sleepwear
6 March 2026 — STARLUX Airlines, a Taiwan-based boutique airline, has introduced a partnership with British designer Paul Smith, curated and developed by FORMIA, the global market leader in airline amenity kits and comfort items.
The partnership forms part of STARLUX’s onboard comfort offering for Business Class passengers on long-haul flights.
Paul Smith is internationally recognised for its distinctive design language, often described as “classic with a twist,” combining refined tailoring with colour, detail, and craftsmanship. The design houses introduction onboard STARLUX reflects a shared focus on thoughtful design, material quality, and a contemporary approach to premium travel.
Available in STARLUX Airlines’ Business Class, the new sleepwear has been designed to complement the airline’s clean, contemporary cabin aesthetic. Crafted from 100% organic cotton, the set is designed to provide natural softness and breathability, supporting comfort during extended periods of rest in flight. The relaxed silhouette includes a gentle V-neck top and easy-wear trousers, allowing passengers to move comfortably while seated or resting.
Paul Smith’s Signature Stripe features within the design through refined cord detailing and a subtle vertical stripe on the top, adding character while maintaining a calm appearance suited to the Business Class environment.
STARLUX Airlines is rated a 5-Star Airline by Skytrax and continues to develop its onboard offering with attention to design consistency, material selection, and passenger comfort.
“We’re pleased to introduce this new Business Class sleepwear, developed in partnership with Paul Smith,” said Lily Chang, Executive Vice President, STARLUX Airlines. “Amenity kits and material choices play an important role in how we approach passenger comfort on long-haul flights, and this sleepwear reflects that focus through considered design, wearability, and fabric selection.”
"Sleepwear is an important part of how airlines approach passenger comfort on long-haul flights," said Roland Grohmann, CEO & Managing Partner, FORMIA. "We're pleased to have supported STARLUX Airlines in bringing this collaboration with Paul Smith to life—combining thoughtful material selection with distinctive design to create something that serves passengers during rest. It reflects the kind of partnership-driven work we value most."
About STARLUX Airlines
Founded on the philosophy that luxury should be available to everyone, not just the elite, Taiwan-based STARLUX is a boutique international airline serving a total of 31destinations from Taiwan to the US, Japan, Macau, Vietnam, Thailand, Philippines, Malaysia, and Singapore. STARLUX passengers traveling between North America and Asia are able to enjoy an easy transfer in Taipei with its five US destinations: Los Angeles, San Francisco, Seattle, Ontario, California, and Phoenix. Recognized globally for its excellence, STAR-LUX has been awarded Skytrax 5-Star Airline status, earned the APEX Five Star Global Airline Awards, and received a 7-Star PLUS Safety Rating from AirlineRatings. STARLUX prioritizes safety and offers unparalleled service with the goal of making flying a truly lux-urious and unforgettable experience.
About Paul Smith
Paul Smith is Britain’s leading independent design company and a true fashion institution. Beginning in 1970 with a single three-by-three metre shop in Paul’s hometown of Nottingham, it has grown into a global enterprise, with more than 100 shops across 20 countries.
About FORMIA
FORMIA is the global leader in branded passenger amenity kits and comfort items, offering tailor-made inflight service products, including amenity kits, cosmetics, sleepwear, bedding, and KiDCURATE—a new dedicated category for young travellers. For over 20 years, FORMIA has pioneered brand collaborations in the airline space, partnering with the world's leading airlines and consumer brands across luxury, travel, lifestyle, and well-being. With a distinctive design approach, a commitment to sustainability, and deep operational expertise, FORMIA creates thoughtful, high-impact passenger experiences that enhance every journey.
FROM THE JOURNAL