07 June 2023
Aeromexico, Gen Phoenix and FORMIA collaborate on industry first, sustainable amenity kits with premium recycled leather

Aeromexico is delighted to partner with FORMIA, the international airline amenity specialist and Gen Phoenix, the creators of circular, next-gen materials, to introduce the industry’s first amenity kit program featuring Gen Phoenix’s recycled leather.
The innovative range, unveiled today at the World Travel Catering & Onboard Services Expo (WTCE) is due to launch onboard in October and exclusively includes premium recycled leather material developed by Gen Phoenix from rescued leather offcuts that have been diverted from landfill. Gen Phoenix (formerly known in the industry as ELeather) has been manufacturing sustainable, recycled leather, and pioneering circularity at scale, for over 15 years.
To date, the company’s recycled leather has been used on over 4 million seats worldwide, and this collaboration with Aeromexico and FORMIA symbolises the airline industry’s movement in introducing more circular solutions into the cabin.
The sleek ETRO branded bags are an environmentally conscious upgrade of the continued collaboration and prove that luxury and sustainability can go hand in hand, with a premium ETRO eye mask and slippers made from recycled PET fabrics, and responsibly produced inner items including a toothbrush and comb made with wheatstraw and a handy pocket-sized Field Notes notebook made from recycled paper.
With conscious luxury in mind, the ETRO branded lip balm and body lotion are also presented in a paper box crafted from FSC certified recycled paper, a material that has been harvested in a responsible manner and certified by the Forest Stewardship Council.
Christian Romero, Head of In-flight Product, Global Catering Operation & VIP Lounges at Aeromexico said: “At Aeromexico, we are committed to driving lasting positive change and offering an elevated experience for every customer. We are delighted to continue our ongoing partnerships with FORMIA and Gen Phoenix to bring to life our consciously upgraded amenity kits with recycled leather. It’s an exciting time for our industry as we all work to reshape the future of air travel at every touch point.”
FORMIA’s CEO & Managing Partner, Roland Grohmann, commented: “FORMIA is thrilled to continue our longstanding partnership of over ten years with Aeromexico and to facilitate this exclusive collaboration with Gen Phoenix. These unique and thoughtfully designed sustainable kits align with our vision to create meaningful concepts and products to enhance the passenger experience whilst minimising environmental impact.
Nico den Ouden, Chief Commercial Officer at Gen Phoenix said: “Aeromexico has been a strong partner of ours for many years and have seen the benefits of our recycled leather delivering on quality and performance while helping to meet their sustainability goals. It’s inspiring for the industry to see Aeromexico prioritising responsible choices in their interior and expanding the use of recycled materials into every detail of the passenger experience. This partnership, together with FORMIA, sets a precedent for other airlines to create a more sustainable flying experience that eco-conscious travellers can enjoy.”
NOTES TO EDITORS
About Aeromexico
Aeromexico, Mexico’s global airline has its main hub at the Mexico City International Airport. Its destinations network features the United States, Canada, Central America, South America, Asia, and Europe. The Group's operating fleet is comprised of Boeing 787 and 737 jet airliners and Embraer 190 models. Aeromexico is a founding member of the SkyTeam airline alliance, which celebrated its 21st anniversary, and offers major connectivity through the 19 SkyTeam airline partners.
About FORMIA
FORMIA is a global leader in the travel amenity industry offering tailor-made, premium airline amenity concepts with the highest perceived value.
Our diverse, global brand portfolio allows for bespoke solutions, including first-on-board offerings.
We curate meaningful products and experiences that will remain with travellers during their journey and long after.
About Gen Phoenix
Generation Phoenix (Gen Phoenix) is delivering a new generation of materials for the next era of sustainability. Through a revolutionary circular process, Gen Phoenix rescues leather offcuts destined for landfill and regenerates them into a premium recycled leather material coveted by the world's most iconic brands for its beauty and durability. Since 2007, Gen Phoenix has diverted thousands of tons of material from landfill. Adaptable to a wide variety of feedstocks, Gen Phoenix's patented technology platform will make material circularity possible at an epic scale.
For more information, please visit http://www.genphoenix.com
FROM THE JOURNAL