04 February 2026
STARLUX Airlines Introduces Huntsman First Class Sleepwear and New Economy Amenity Kit Collection
4 February 2026 — STARLUX Airlines, the Taiwan-based boutique airline, has introduced new First Class sleepwear in collaboration with British tailoring house Huntsman. The launch is accompanied by a refreshed rotation of the airline’s Economy Class amenity kits, all curated and developed by FORMIA, the global market leader in airline amenity kits and comfort items.
Available in STARLUX’s First Class cabin, the Huntsman sleepwear is crafted from 100% organic cotton. The design features a burgundy base with a navy dogtooth pattern and includes a V-neck top and drawstring trousers with a navy pull-cord and embroidered monogram, presented in a matching fabric pouch. Passengers can choose from three sizes.
The First Class sleepwear and Economy amenity kits are introduced alongside Paul Smith sleepwear, now available in STARLUX Business Class cabins.
“We’re pleased to introduce this new First Class sleepwear, developed in collaboration with Huntsman,” said Lily Chang, Executive Vice President, STARLUX Airlines. “Every element of the onboard experience matters — from the materials we select to the smallest design details — and this sleepwear reflects our commitment to continually raising our standards and exceeding customer expectations on long-haul flights.”
“At Huntsman, partnerships allow us to extend our craftsmanship beyond Savile Row and into new environments,” said Taj Phull, Managing Director, Huntsman. “Collaborating with STARLUX has enabled us to fuse our tailoring heritage with a modern travel experience, introducing our design philosophy to a global audience while remaining true to the precision, quality, and innovation that define our house.”
The new Economy Class amenity kit is available in two bag designs. The first is a compact grey bag with a celestial pattern and an adjustable cross-body strap. The second is a teal recycled-felt pouch with metallic celestial detailing, top-stitching, and bamboo-button closure.
Each kit includes Urban Apothecary’s Oudh Geranium lip balm from the British fragrance house, presented in a 50% PCR tube, along with a cornstarch toothbrush with a protective cap, Miradent toothpaste, and 3M earplugs. Recycled-PET socks, a four-layer rPET eye mask, a kraft-paper dental pouch, and an FSC-certified leaflet complete the contents.
“Sleepwear and amenity kits play a growing role in how airlines shape the inflight experience,” said Roland Grohmann, CEO & Managing Partner, FORMIA. “We are pleased to support STARLUX in developing a cohesive comfort offering across cabins that brings together heritage brands, considered materials, and thoughtful design.”
About STARLUX Airlines
Founded on the philosophy that luxury should be available to everyone, not just the elite, Taiwan-based STARLUX is a boutique international airline serving a total of 31 destinations from Taiwan to the US, Japan, Macau, Vietnam, Thailand, Philippines, Malaysia, and Singapore. STARLUX passengers travelling between North America and Asia enjoy seamless transfers in Taipei with five US gateways: Los Angeles, San Francisco, Seattle, Ontario (California), and Phoenix. Recognised globally for its excellence, STARLUX has been awarded Skytrax 5-Star Airline status, earned the APEX Five Star Global Airline Awards, and received a 7-Star PLUS Safety Rating from AirlineRatings. STARLUX prioritises safety and offers unparalleled service with the goal of making flying a truly luxurious and unforgettable experience.
About Huntsman
Huntsman has been a bespoke tailor to the most sartorially discerning ladies and gentlemen for 175 years and has a reputation for making the world’s finest handcrafted clothes. An emphasis on cut, cloth, and construction continues to define the Huntsman legacy today. To wear a Huntsman garment is to wear the finest garment the human hand can make and that money can buy. As the standard-bearer for Savile Row, their comprehensive bespoke services include bespoke tailoring for men and women, bespoke shirtmaking, and bespoke cloth design and creation, and seasonal ready-to-wear collections, luxury gifts, and accessories.
About Urban Apothecary
Starting from a London kitchen table in 2012, Urban Apothecary has evolved into a luxury fragrance brand known for its multi-layered botanical scents and stylish home fragrance products like candles and diffusers. Inspired by past memories, the brand aims to create scents that capture moments in time. The company now has a factory and offices in Leicestershire, producing award-winning collections that stay true to their original ethos. Urban Apothecary products are available in selected global retailers such as Heals, The Conran Shop, Harvey Nichols, and C.O. Bigelow.
About FORMIA
FORMIA is the global leader in branded passenger amenity kits and comfort items, offering tailor-made inflight service products, including amenity kits, cosmetics, sleepwear, bedding, and KiDCURATE — a dedicated category for young travellers. For over 20 years, FORMIA has pioneered brand collaborations in the airline space, partnering with the world’s leading airlines and consumer brands across luxury, travel, lifestyle, and wellbeing. With a distinctive design approach, a commitment to sustainability, and deep operational expertise, FORMIA creates thoughtful, high-impact passenger experiences that enhance every journey.
FROM THE JOURNAL