27 November 2025
EVA Air partners with FORMIA to bring French-Japanese lifestyle brand Maison Kitsuné onboard
EVA Air has introduced an exclusive collaboration with Paris-based lifestyle brand Maison Kitsuné, curated and supplied by FORMIA, the global market leader in airline amenities and comfort items.
The collaboration took flight on 3 October 2025, coinciding with the airline’s brand-new Taoyuan–Dallas Fort Worth route.
Maison Kitsuné, known for its fusion of fashion, music, and café culture, represents a lifestyle that transcends categories. The brand’s launch on EVA Air reflects the growing intersection between culture and travel — and FORMIA’s expertise in translating lifestyle brands into meaningful passenger experiences.
Available in EVA Air’s long-haul Royal Laurel Class, the new collection features amenity kits and sleepwear from the same brand. The designs showcase Maison Kitsuné’s blend of Parisian chic and Tokyo minimalism, brought to life through playful detailing and modern simplicity.
Maison Kitsuné’s iconic fox motif defines the design. Available in three sizes and two colourways — black and light green— the pyjamas are made from 50% recycled materials, reflecting a balance of comfort and sustainability.
Two distinct amenity kits complete the collection: a crossbody bag and a classic monogram motif pouch. Each kit includes lip balm, lotion, a hydrating facial mist, a neatly designed cable organizer, and a foldable eco bag — a refined expression of effortless travel that unites fashionable design with everyday utility.
This partnership follows EVA Air’s recognition as a SKYTRAX 5-Star Airline for the tenth consecutive year, underscoring its dedication to excellence and innovation in passenger experience.
“We are proud to work with Maison Kitsuné and FORMIA to bring new energy to our Royal Laurel Class experience,” said EVA Air President Clay Sun. “This collaboration reflects our commitment to providing passengers with the quality and comfort of the world’s best brands.”
“Maison Kitsuné has always been about curating atmosphere — blending cultures, creativity, and everyday experiences,” said Gildas Loaëc & Masaya Kuroki, co-founders of Maison Kitsuné. “Collaborating with EVA Air and FORMIA lets us extend that spirit into the air, transforming travel into something that feels both personal and inspiring.”
“At FORMIA, we take pride in facilitating collaborations that bring together exceptional brands and visionary airlines,” said Roland Grohmann, CEO & Managing Partner at FORMIA. “Working with EVA Air and Maison Kitsuné has been about translating creativity into thoughtful design — ensuring every detail reflects the quality, style, and emotion that define both brands.”
About EVA Air
EVA Air made its maiden flight on July 1, 1991,and has since grown into a global airline, connecting Asia and Mainland China to Europe, North America and Oceania and links more than 60 major business and tourist destinations.As a SKYTRAX 5-star airline, EVA Air is committed to the ongoing pursuit of excellence in customer satisfaction and in-flight amenities.
https://www.evaair.com/en-tw/index.html
About Maison Kitsuné Created in 2002 by Gildas Loaëc and Masaya Kuroki, Kitsuné offers a unique, inspirational Art de Vivre blending a fashion brand (Maison Kitsuné), a music label (Kitsuné Musique), cafés, roasteries, bars and restaurants (Café Kitsuné), a lifestyle destination (Desa Kitsuné Bali), and a beauty and wellness line (Kitsuné Bien-Être).
For over twenty years, the multi-faceted Paris-meets-Tokyo brand has grown organically, building a loyal global community. Fashion house Maison Kitsuné draws its inspiration from the thread between Paris and Tokyo, offering a wardrobe that subtly blends sharp tailoring and modern, elegant influences with playful, wearable, and comfort-focused designs. The brand now operates 33 stores worldwide, including Paris, Tokyo, Seoul, Beijing, and Vancouver, with over 350 points of sale and an international e-commerce platform.
About FORMIA FORMIA is the global market leader in the airline amenities and comfort items sector, curating premium travel experiences for the world’s leading airlines and brands. With a focus on design innovation, sustainability, and meaningful partnerships, FORMIA delivers tailor-made solutions that enhance comfort, elevate brand storytelling, and create memorable moments for travellers worldwide.
FROM THE JOURNAL