FORMIA facilitates new collaboration between Delta Air Lines and iconic Italian fashion house Missoni for premium amenities

FORMIA, the international airline amenity specialist, will facilitate new premium amenity kits for Delta Air Lines together with luxury Italian fashion house Missoni.

The new kit, available exclusively for Delta One customers, was forged out of a collaboration that celebrates the Missoni brand’s commitment to quality, craftsmanship and timeless design, while paying homage to Delta’s dedication to excellence, premium experiences, and its nearly 100-year flying heritage. Featuring Missoni’s signature textured zigzag pattern on the exterior of the bag as well as the inside lining, the colour palette is exclusive to the amenity kits, intentionally selected to celebrate the view from the sky at 30,000 feet.

Inside the kits, customers continue to be treated to products from advanced skincare specialists Grown Alchemist – a continuation of Delta’s ongoing partnership with the Australian premium clean beauty brand. The kits also feature additional items to enhance the passenger experience, including a bamboo toothbrush and toothpaste, an eye mask and ear plugs.

The result is a beautiful and exclusive Missoni branded kit which oozes luxury and sophistication while providing Delta One customers with a premium and elevated offering they can use again and again. 

The new amenity kits will be available in Delta One beginning in mid-July 2024 on all Delta flights to and from Italy and Paris before launching worldwide in September.

FORMIA’s CEO & Managing Partner Roland Grohmann commented:

“FORMIA is thrilled to bring together Delta Air Lines and luxury Italian fashion house Missoni for this exclusive new collaboration. Featuring Missoni’s classic and timeless design, and delightful skincare from premium clean beauty brand Grown Alchemist, these kits ensure that every Delta One customer has a beautiful Missoni branded bag to take home for keeps.”

Delta’s Vice President Brand Experience, Mauricio Parise said:

“We’ve been intentional about creating a Delta One experience—both on the ground and in the air—that feels truly premium and elevated, and Missoni’s elegance and prestige aligns perfectly with that vision,” said Mauricio Parise, Vice President – Brand Experience Design, in a release Delta One to feature Italian luxury brand Missoni | Delta News Hub “The Missoni-designed amenity kits, along with unique design elements that will be featured in our Delta One Lounge at JFK, will offer a distinct, high-end enhancement to our most premium spaces.”

Missoni Home’s Creative Director, Alberto Caliri, said:

“We are delighted to partner with Delta on the Delta One experience. The Missoni amenity kits have been meticulously designed, embodying a timeless declaration of elegance and a profound connection with the surrounding world. Additionally, customizing the JFK lounge signifies an important new frontier for our lifestyle approach” said Alberto Caliri, Creative Director, Missoni Home.

NOTES TO EDITORS

ABOUT DELTA

Through the warmth and service of Delta Air Lines (NYSE: DAL) people and the power of innovation, Delta never stops looking for ways to make every trip feel tailored to every customer.

There are 100,000 Delta people leading the way to deliver a world-class customer experience on over 4,000 daily flights to more than 290 destinations on six continents, connecting people to places and to each other.

Delta served more than 190 million customers in 2023 – safely, reliably and with industry-leading customer service innovation – and was again recognized as North America’s most on-time airline by Cirium.

Headquartered in Atlanta, Delta operates significant hubs and key markets in Amsterdam, Atlanta, Bogota, Boston, Detroit, Lima, London-Heathrow, Los Angeles, Mexico City, Minneapolis-St. Paul, New York-JFK and LaGuardia, Paris-Charles de Gaulle, Salt Lake City, Santiago (Chile), Sao Paulo, Seattle, Seoul-Incheon and Tokyo.

ABOUT MISSONI

Missoni, renowned for its excellence in Italian fashion, was founded in 1953 by Ottavio and Rosita Missoni. In 2018, a partnership was formed with the Italian Strategic Fund in an effort to further enhance the reputation and notoriety of the brand, as well as the company’s potential for significant growth.

ABOUT GROWN ALCHEMIST

Grown Alchemist is an organic skin care brand from Australia promising beautiful skin thanks to the pure power of nature. Grown Alchemist combines unique formulas with some of the most effective anti-aging plant extracts in soothing balms, serums, elixirs and creams for the face, body and scalp. The products contain certified organic ingredients on a pure plant basis and natural power agents, which provide for a better beauty effect without the addition of harmful artificial chemicals and preservatives.

ABOUT FORMIA FORMIA is a global leader in the travel amenity industry offering tailor-made, premium and sustainable airline amenity concepts with the highest perceived value. FORMIA’s diverse, global brand portfolio allows for bespoke solutions, including first-on-board offerings. FORMIA curates meaningful products and experiences that will remain with travellers during their journey and long after.

-ENDS-