FORMIA partners with Hawaiian Airlines to debut new sustainable amenity kits

FORMIA, the international airline amenity specialist, has partnered with Hawaiian Airlines on the launch of its new sustainability amenity kit program, designed by Hawai’i lifestyle brand Noho Home by Jalene Kanani Bell.

Sustainable materials were used throughout the product lineup including a bag made with a recycled plastic canvas as well as a bamboo toothbrush, toothpaste in a recycled aluminium tube, FSC-certified kraft paper and wheat straw pen. In addition, a range of items such as socks, eye shades and cosmetic tubes made from post-consumer recycled (PCR) plastic compliments the overall product offering.

To reduce waste and to provide a more relevant, customised experience, First Class guests will be able to select from a range of products a-la-carte.

FORMIA has taken additional steps to further improve the sustainability of the program by attaining a carbon-neutral certification for the products. They partnered with SCS Global Services, a third-party verification provider, to independently assess and certify the kits in an industry-first initiative.

The carbon-neutral certification followed a three-step process: 

• Verification of the product’s carbon footprint based on a full life-cycle analysis in line with the ISO 14067 Standard
• Development of a carbon management plan, which includes continuous improvement steps to further decarbonize the carbon footprint of the product across the value chain
• Commitment to purchase and retire high-quality carbon offsets for the remaining emissions.

From November, First Class guests traveling on Hawaiian’s long-haul international flights and between Hawai‘i and New York, Boston and Austin will be offered this new premium kit featuring the Kilo Hōkū and ʻŌlali designs.

Guests seated in Hawaiian’s Extra Comfort and Main Cabin will receive new amenity kits featuring the Lele design. Each design has been inspired by Native Hawaiian practices and tells a story of exploration through patterns, colours, designs and textures.

Alisa Onishi, senior director of brand and community and cultural relations at Hawaiian Airlines said:

“We are thrilled to introduce our responsibly designed amenity kit collection with Noho Home and FORMIA, and are looking forward to delighting our guests with these consciously created products to enhance their experience while flying with us.”

FORMIA’s Chief Commercial Officer, Niklas Sandor commented:

“We are incredibly excited to partner with Hawaiian Airlines to develop this groundbreaking collection of responsible amenity kits. FORMIA is proud to launch certified carbon-neutral kits for Hawaiian Airlines and to support them on their journey towards providing a more sustainable and meaningful travel experience for their passengers.”

NOTES TO EDITORS

ABOUT HAWAIIAN AIRLINES

Now in its 94th year of continuous service, Hawaiian Airlines is Hawaii’s largest and longest-serving airline. Hawaiian offers approximately 150 daily flights within the Hawaiian Islands, and nonstop flights between Hawaiʻi and 15 U.S. gateway cities – more than any other airline – as well as service connecting Honolulu and American Samoa, Australia, Japan, New Zealand, South Korea and Tahiti. Consumer surveys by Condé Nast Traveler and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawaiʻi. In 2022, the carrier topped Travel + Leisure’s 2022 World’s Best list as the No. 1 U.S. airline and was named Hawaiʻi's best employer by Forbes. Hawaiian® led all U.S. carriers in on-time performance for 18 consecutive years (2004-2021) as reported by the U.S. Department of Transportation.

ABOUT NOHO HOME NOHO HOME is a leading Hawaiian home decor brand committed to bringing the spirit of the islands to homes worldwide. With a focus on quality, authenticity, and sustainability, NOHO HOME offers a range of beautifully crafted products inspired by Hawaiʻi's natural beauty and culture. @nohohome #StyleWithAloha

ABOUT FORMIA FORMIA is a global leader in the travel amenity industry offering tailor-made, premium and sustainable airline amenity concepts with the highest perceived value. FORMIA’s diverse, global brand portfolio allows for bespoke solutions, including first-on-board offerings. FORMIA curates meaningful products and experiences that will remain with travellers during their journey and long after.

ABOUT SCS GLOBAL SERVICES

SCS Global Services, one of California’s first Benefit Corporations, has been a pioneer and leader in the field of sustainability standards and third-party certification, working across the economy in the natural resources, built environment, food and agriculture, consumer products and climate sectors.